Amgen R&D Anthem

Amgen is a long time client, but being a pharmaceutical giant, we aren’t their only vendor. In 2023, they initially brought in a large multinational company to produce an “Anthem Video,” intended to celebrate their mission-driven approach to drug development. The results didn’t pass muster. Amgen needed to try again - and only had eight weeks to pull it off. This time they called King Toledo.

We reimagined the idea, shepherded it from storyboard to delivery, and did it all with days to spare. The resulting video got rave reviews from the CEO on down, and it’s set to become a go-to asset for Amgen in 2024 and beyond.

KEY DETAILS:

• Went from concept to delivery in under eight weeks.

• Managed a complicated, multi-location shoot in sensitive environments and labs.

• Handled all elements of production and post, including original music.

• Delivered a variety of assets and variations for a broad set of client use cases.